Thursday, December 22, 2011

Customers Clients Patrons and Morons by Jim Schulte

In Customers Clients, Patrons and Morons, Jim Schulte narrates his experiences over his working life.  His resume includes working at a sheltered workshop and in various hardware shops.  He covers the range of customer mishaps; misinformation, insistence that they are correct when they are clearly wrong, misusing products in such a way that the product is ruined.  He covers out-of-control children who create chaos, and those customers who are dishonest or out and out unintelligent.

In the second half of this short book, Schulte then flips the tables and discusses his own experiences as a shopper with customer experience.  He discusses both bad experiences and those where the service was superb. 

Readers looking for a quick read that will bring a smile to their face will be pleased with this book.  It details the shopping experience from all sides and may make the reader cringe in acknowledgement as they recognize some of their own characteristics. 

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